Monday, February 22, 2010

MTN Nigeria’s messaging business bolsters with next- generation messaging solution

MTN Nigeria has successfully been using the Acision SMSc importantly boost SMS traffic in the region.
Acision, the world’s leading messaging company, today announces that MTN Nigeria, the largest mobile operator in Nigeria with nearly 50 per cent market share and serving over 27 million subscribers as of June 30 2009, MTN Nigeria has been working with Acision for the past eight years and recently upgraded to Acision’s next generation messaging infrastructure to deliver rock solid messaging service quality as well as extend the reach of its direct messaging capability.
The Acision messaging infrastructure empowers MTN to provide high quality text messaging services to its customers, competently handle high volume traffic during peak times and have greater control over third party content. Acision provisions its messaging solutions with its African based partner, TechFuture Limited, which supports Acision’s presence across this continent. In addition, MTN has worked with Acision and Techfuture, to facilitate MTN’s corporate social responsibility and local business initiative which enables the transfer of technical skills and knowledge to Nigerian companies for the country’s future economic growth.
“Messaging is the main form of mobile communication in Nigeria and the average use of SMS per subscriber is quadrupling year on year, so it is essential that we have a world-class infrastructure to meet our customers SMS demands,” says Akinwale Goodluck, Corporate Services Executive at MTN Nigeria. “We selected Acision’s messaging solutions because of its renowned reputation in this space and the power and flexibility of its platform to deliver innovative messaging services as our market expands. With Acision working with Techfuture we also have guaranteed assurance that we will have local technical support at all times.
Acision corporate website
The partnership also supports our corporate social responsibility initiative of building out the range of technical skills for future African generations, something that is very close to our hearts.”
“We have developed a strong working relationship with Acision which has enabled the prompt delivery of powerful messaging solutions to operators across the region, including MTN. We now look forward to our continued work together to support the burgeoning African mobile industry as the market starts to shift from messaging towards other data services such as mobile broadband,” explains Tolu Dada of Techfuture Limited.
Sherif Hamoudah, Acision senior vice president and general manager for Middle East, Africa and Pakistan, continues, “According to Blycroft Publishing’s latest 2009 marketing research report “Africa and Middle East Mobile Network Operators Directory,” there has been 25 per cent growth across the African mobile market with the activation of 74 million new subscribers. With African mobile communications set to boom, Acision has partnered with companies like Techfuture to heighten our presence in the region and provide increased support to our valued customers such as MTN. We expect this will be a very fruitful relationship.”

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