In a bid to fortify the status of the MTN brand as truly international, the telecommunications giant has extended the frontiers of its strategy to enrich the lives of its customers by making history as the first brand of African origin to sponsor a FIFA World Cup, the very first to be played on the soil of the Africans.
In what could be said as a dress rehearsal, MTN Nigeria will on Saturday 25 July, formally kick off the 2010 World Cup count-down campaign with a ‘Big Bang’ launch. The epoch-making event will hold at the Teslim Balogun Stadium in Lagos, with the high-point being a Veteran’s match – a novelty football match featuring African football legends like Roger Milla, Abedi Pele, Anthony Yeboah, Kalusha Bwalya, Mark Fish and others. They would be playing against the first-ever Nigerian team that scaled through the qualification process of the World cup - The USA ‘94 team.
According to the Chief Marketing Officer of MTN Nigeria, Mr. Bola Akingbade, MTN is determined to enrich the lives of its customers by connecting them with their passion for international football experience in ways unique to the MTN brand. “This is an experience we can no longer wait for; one that should fortify our competitive position and leave a legacy of quality sponsorship as we show-case to the world at large that the African continent is prepared and competent of hosting events of this height.”