Wednesday, June 9, 2010

Doubling website traffic

I created the PC Doctor blog in May of 2005 and for the first three months my web visitors was really low – down in the few hundreds of visitors a day. It was pretty depressing I can tell you and there were times when I was almost discouraged about the whole thing. I knew that the site was in the Google ’sandbox’ and so I either had to keep on plugging at it until it was out or I had to give up.

Luckily, I decided to keep on posting but in the interim I decided that I was also going to do my best to drive traffic to my site manually until Google kicked in. I took a look around at what some of the successful blogs were doing and came up with three tactics that helped to double my website traffic in a month.

1. First, I made the most of Technorati tags. I tagged every keyword in each of my posts. Initially I did this manually but them I discovered a WordPress plugin called SimpleTags that made the job a whole lot easier. I found that by tagging my post effectively they were getting a lot more attention than their untagged counterparts, and as an added advantage I was getting focused, quality traffic to the site!
2. I leveraged my existing website. I’ve been running my business website for a few years and that was getting modest levels of traffic that was relevant to my blog – so why not try to drive some of that to my new blog! I placed a few FeedBurner headline animator blocks on some of my most popular pages and after a day or so I noticed a significant increase in traffic for 5 minutes worth of work on my part.
3. Finally, I made effective use of trackback links to popular sites. If I commented on a post on another site I would make sure that I set up the appropriate trackback for it. The results from this are varied depending on the site and post that you are linking to but since I liked to comment and interact with the wider blogosphere anyway, it was free traffic!

Applying these three simple techniques, I took The PC Doctor blog from a few hundred hits a day into the thousands in less than 30 days. This kept my interest in the site until it came out of the Google sandbox and I started receiving some serious traffic. However, I’m convinced that these actions I took at the origin have helped me create a loyal and targeted readership that continues to help my blog today.

No comments:

Post a Comment