E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. In email marketing, we should put the following things in mind :1. Ensure that all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. 2. Always provide an unsubscribe link incase of necessity . 3. Always sign each email with your name, address, company (if any), telephone # and email address. This will ensure you are never accused of spam or at least you will be found innocent. 4. Keep the email brief, with each paragraph 5-10 lines at most. People are in haste and they scan most email so make sure your email has the most important point in the first sentence of each paragraph. 5. Create a compelling or interesting subject line. You want your email opened at the least. Good headlines aren't hype of over-stated, simply what the benefit the reader will get for logging into his mail and reads your email. 6. Format every email to 60-65 lines. This makes sure that your email won't appear like:
- each time you send an email - ensure that it is properly formatted with 60-65 characters - per line - with a 'hard return' so it - looks even and professional.
I use the current program called Ezine Fire that has a file and format that will scan your email for possible words that will trigger filters and insert a space, apostrophe...etc in text or html. 7. I prefer to use P.S. in most of my email ads. People tend to scan and read the P.S. if nothing else ) 8. Endeavour to include your personality to the email text. People want to move with those that seem real and sincere. Don't come across another salesman trying to sell them something. Create an appealing content and use a resource box that has your name, email address and a blurb about a product your pitching. The best way is to get them to subscribe or email for something free, Inline with the topic of your ezine, report or e-course.